![]() ![]() ![]() ![]() Kellogg partnered with Los Angeles-based Touchdown Ventures to manage the fund. Burton worked as an executive with Kellogg for 10 years prior to his new appointment. Simon Burton will helm Eighteen94 Capital as its managing director. Like several of these other transaction types, vendor agreements can flow in either direction: corporations can purchase products or services from startups, or startups can buy from corporations. “By investing directly in the most promising entrepreneurs and ventures, we can increase greatly our access to game-changing ideas and trends that could become significant sources of growth for us.” Case Study Vendor Agreements Vendor agreements are relatively simple structures where one party buys from another. 1894 intends to invest approximately 100 million. Kellogg, the company's founder, created their first decidedly low-tech cereal. “As consumer preferences move toward more diverse tastes and trends, the pace of innovation in the packaged food industry continues to intensify,” said Gary Pilnick, vice chairman of Kellogg. Eighteen94 Capital is a corporate venture launched by the Kellogg Company to invest in food and food-related tech startups. As well, the company said the fund will remain open to other companies, regardless of stage. will launch a $100 million in-house venture capital fund.ĭubbed Eighteen94 Capital, the fund aims to make minority investments in new ingredient, food, packaging and other technologies and “pursue next-generation innovation,” according to a statement.Įighteen94 Capital plans to target early stage companies with a proven track record and established revenue. Eighteen94 will be managed by Simon Burton, managing director, a 10-year executive at Kellogg who also has extensive investment experience in the Consumer Products sector and with start-ups. BATTLE CREEK - Food processing giant Kellogg Co. ![]()
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